If you’re responsible, directly or indirectly, for marketing in your business, this could be very useful.
Here's why… Almost 50% of B2B marketers surveyed this summer* confirmed they won’t achieve their goals by December. If that’s you, something HAS to change. We can’t control external factors - economic conditions, world events. Even some internal ones – budget limitations, resource. But we can still make a difference.
Switch up your marketing next year with our three-point plan…
UNITE – align sales and marketing more, to make one powerful force, pulling together
EQUIP - harness tech and explore automation, for more efficiency
ACT - use projects for activity bursts and gauge what is working faster so you can do more of it!
This isn’t about bringing in radical change, it’s about fine-tuning, reviewing and exploring options - to help you introduce small tweaks - for the better.
* Survey of 424 B2B marketers in UK/US, May-July 2024: https://www.pipeline-360.com/news/h2-2024-state-of-b2b-pipeline-growth
Having the right tools isn’t just helpful – it’s essential. A recent study revealed that 35% of B2B marketers use the technology to gain competitive advantage.
Discover which marketing partnership model suits your 2025 goals. Our checklist helps you choose between project-based work, retainers, or hybrid approaches.
We’re teaming up with sales expert and Brindis founder, Fred Copestake, for our UNITE plan.All about aligningsales and marketing teams to create a stronger, positive and more results-driven performance,we’ve got three free downloadable tools to get you started.
